I didn’t plan this. I followed problems.
No single job title covers what I do. I build systems, run growth, teach people what I’ve learned, and keep a hand in whatever problem is in front of me. This page is the long version of why.
I look for the constraint, not the symptom.
Most of what looks like a marketing problem is actually a systems problem, and most of what looks like a systems problem is actually an unclear decision someone hasn’t made yet. I spend most of my working hours finding that root constraint before I touch a tool, a campaign, or a workflow.
The tools change. The approach doesn’t.
GoHighLevel & automation
Building the infrastructure a business runs on, not just the campaigns inside it.
Paid growth
Meta Ads and Google Ads — acquisition and the conversion mechanics behind it.
AI-assisted workflows
Using AI as leverage inside real systems, not as a headline feature.
Business systems
Turning a working idea into something that doesn't depend on one person.
Megatrix is the biggest one so far.
I founded Megatrix to solve a problem I kept seeing: businesses losing leads not because their marketing was bad, but because nothing followed up fast enough. It’s grown into a fuller practice around automation, acquisition infrastructure, and AI-assisted operations.
200+
Students taught
Teaching turned out to be the best test of whether I actually understood something. If I can’t explain it clearly enough for someone else to build it, I probably don’t know it as well as I thought.
What I actually operate by.
Clarity before effort
Most problems don't need more hours. They need to be understood better first.
Systems over heroics
If it only works because someone is working hard, it isn't working yet.
Teach what you use
I don't teach theory I haven't tested. If it's in a lesson, it's in a live system somewhere.
Stay a beginner somewhere
Expertise in one thing is a good excuse to stay curious about everything else.
The path here, roughly.
Early work
Started in digital marketing
Learned Google Ads, Meta Ads, and marketing systems by running them — not by studying them.
Teaching begins
Started mentoring other operators
What started as helping a few people learn ads turned into a consistent practice — now 200+ students in.
Building
Founded Megatrix
Took everything learned about automation and lead response and built a company around it.
Now
Systems, AI, and what's next
Still running Megatrix, still teaching, and spending more time on AI-assisted workflows than anything else.